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Online Master of Business Administration.

Emphasis: E-Marketing

Graduates of the online Master of Business Administration, Emphasis: E-Marketing degree program will develop, implement and monitor marketing plans utilizing digital marketing technologies such as social media sites, websites and e-commerce platforms.

The E-Marketing (MBA) coursework examines real-world marketing scenarios and proposes solutions based on a critical analysis of the marketing information that is available. Graduate students will develop, implement and monitor digital marketing technologies.

E-Marketing (MBA) Core Courses

Students who select this option must complete the MBA core courses and the following electives:

  • Internet Marketing
  • E-Commerce
  • Social Media Marketing
  • E-Marketing Analytics

Student Learning Outcomes

  • Develop, implement and monitor marketing plans utilizing digital marketing technologies.
  • Evaluate real-world marketing scenarios and propose solutions based on a critical analysis of the marketing information that is available.

What happens to people who study Marketing at the Master’s degree level in Canada?

  • 95.12% Of recent graduates find employment
  • Median Earnings: $68,468
  • Earning Range: $46,228 – $99,548

Common Occupations of Graduates

  • Business Development Officers and Marketing Researchers and Consultants
  • Corporate Sales Managers
  • Professional occupations in Advertising, Marketing and Public Relations
  • Sales and Account Representatives – Wholesale Trade (Non-Technical)

Source: Government of Canada 2017-11-15



Why Choose NAU?

Personal Advisor

Our support starts before you enroll – and continues to graduation day. You are assigned a personal enrollment advisor on day one, and will have an academic advisor after you enroll.

Transfer Credit Accepted

We offer free transfer evaluations and accept up to 75% of the program to transfer in from another institution/program.

Experienced Faculty

Our Faculty members are skilled professionals that work in the fields they teach, bringing practical knowledge and experience into the online classroom.

Program Completion Flexibility

As a standard, full-time student you can complete the program in as few as 15 months, however, you may choose your course load – take as many or as few classes at one time as you want.

Credit for Real-World Experience

Earn credit for prior learning which includes experiential learning or portfolio credits awarded by NAU, and evaluated corporate training certificates

Student Learning Resources

NAU offers multiple student learning services, from free tutoring, to our Ask-a-Librarian service (open 7 days a week), to free access to scholarly journals that are up-to-date in your field.

Ready for the Next Steps?

Learning online doesn't mean going it alone. Our support starts before you enroll – and continues to graduation day. You are assigned a personal enrollment advisor.

Call us: 855.210.5641