Master of Management

E-Marketing

Learn the skills you need to manage a team of digital marketers.

You are already familiar with the digital marketing world and inbound and outbound marketing terms are used daily. Take what you know and learn how to lead others, provide financially sound budgets, and grow your skillset all at the same time.

Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus.

Core Courses:

  • Introduction to Leadership and Quality
  • Marketing and Sales Management
  • Managing Human Resources
  • Accounting and Finance for Managers
  • International Management
  • Strategy and Policy

E-Marketing Electives:

  • Internet Marketing
  • E-Commerce
  • Social Media Marketing
  • E-Marketing Analytics